1. How we researched for the economic growth was quite simple, istead of looking at the growth of 2016, we were more worried about the predictions of 2020, and in the course of 4 years, Japan will be hosting many of the world series of sports in tokyo such as the summer olympics, paralympics, and the rugby world cup 2019. Expectations are high for the 2020 Tokyo Olympics.Businesses cannot ignore the economic impact of sports. Japan will host “Sports and Culture Davos” in autumn 2016, in response to a proposal by the World Economic Forum, which organizes the Annual Meeting of the New Champions, dubbed “Summer Davos,” where Japanese politicians and business executives are expected to outline the prospects of the economic effects on the country from the 2020 Olympics. Since Tokyo won the bid to host the 2020 Summer Olympic Games last September, various think tanks have announced their estimates of the economic effects of the Olympics, with figures ranging from ¥3 trillion to ¥150 trillion. Factors considered in calculating economic effects generally include stadium and venue construction; hotels and other facilities for athletes and tourists before and during the Olympics; consumption by tourists, the number of which has already shown a remarkable increase after the hosting announcement; and infrastructure building to prepare for the influx of foreign visitors. The estimates cover from the time Tokyo won the bid through the 2020 Games.The rugby world cup in 2019 will be HUUGE since the popularity of rugby has risen after japan's success in last years world cup of 2016.

2. In the beginning, the cw post family cereal was not a big hit, japanese people have a taste for more savory and rich snacks, unlike our cereal, our cereals are too sweet and are too americanized for our japanese customers. In order to solve this, we have made different flavors that cater to japanese people, such as green tea, strawberry and original with less sugar. Japanese people also like fruits more than sugary candy, therefore we came up with our flavor of strawberry.

 

3. Like i said in question 1, many of the worlds biggest events are happeneing over the course of 4 years, and we hope to use them to our advantage for marketing and branding. We made our packages looks modern and appealing by adding the most trending players of each region of different teams, and diversifying the things we put onto our logos and cereal boxes, we hired a team of branding and marketing experts to help us in changing the boxes to meet the demands of the economy.

4. We made a plan using the demand and supply graph to find a equilibrium between them. We would analyze the graph every month to make sure that it is still updated, so we wouldn’t sell the product for too much or make it too cheap. The only time we sold the product for less then the equilibrium was when we just started the company, so more people would try the product and get us some publicity. To decide what type of cereal to sell we studied what kind of food Japanese people liked and would buy by doing questionaries’ and giving out free samples.

 

5. We would keep researching and analyzing the date so we would make sure the product is still selling. We would make sure that the product is up to date with the consumers we have, so it stays as a preference to them to buy our product. For example change the taste, or the way we advertise, etc. We would contently be advertising our product so it stays relevant and could take attention from other people so they would buy it.

 

6. Rodolfo Onegaishimasu

7. I’ve seen people in Japan eat many breakfast but I noticed that there was one thing missing amongst those breakfast plates. Cereal. All the cereal brands were mediocre tasting and it left an unsatisfactory taste in my mouth. That’s when I decided to reinvent the cereal in Japan to help them with their everyday jobs. Citizens of Japan work all day and having a good nutritious breakfast is a key in everyday. Providing people with nutrition everyday to help them even work slightly better will mean a lot to me.

 

8. We made sure that people knew our cereal were home grown and had no outside taste to our pure Japanese grains. Also, we made sure our grains were top-quality and had all the nutrients you need to start your day. By releasing different flavors and shapes for our cereal brand, we made sure people of all ages could enjoy our cereal in different ways. Post Foods LLC is a great company and I admire their continued success in the USA. Their promotional ideas are splendidly designed and that is one key point of their nature of success. We made sure that people could enjoy our grains by posting recipes and giving ideas to help promote out top quality grains and have customers enjoy our product in different ways.

 

9. Our code of ethics follows the California Transparency in Supply Chains Act of 2010 and abides the law in Japan. Even though majority of the citizens in Japan are Japanese, there are people from all over the world who also love our product and they won’t hesitate if they know that we follow laws in their country and feel safe as they eat each bite.